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Services Web Analytics Conversion API

Conversion API: tracking that holds up against browser limits

Send key events from your server straight to Meta, so your data stays more reliable when browsers and ad blockers limit the pixel.

Server eventsMore reliable dataDeduplicated
WebsiteBrowser
Your ServerConversion API
MetaEvents Manager
Browser pixel + server events, deduplicated
Server events Deduplicated
What we do

Server-side events, done properly

A careful setup that works alongside your pixel instead of doubling your numbers.

01

CAPI Implementation

Conversion API connected to your website or store, through a plugin, Tag Manager or custom code.

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02

Event Deduplication

Pixel and server events matched with shared event IDs, so nothing is counted twice.

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03

Match Quality Improvement

We pass the right customer details, with consent, to help Meta match events to people.

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04

Privacy-Aware Setup

Built with consent and responsible data handling in mind.

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Our process

How we connect Conversion API

From audit to monitoring, with testing at every step.

01

Audit

We review your current pixel, events and data quality.

02

Plan

We choose the best connection method for your website.

03

Connect

We set up server events and deduplication.

04

Test & Monitor

We verify events in Meta and watch for issues.

Included as standard

What your Conversion API setup includes

Server-side tracking that complements your browser pixel.

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Conversion API connected
Pixel and server deduplication
Key events: Lead, Purchase and more
Customer parameter mapping
Testing in Events Manager
Monitoring tips for you
FAQ

Questions? Answered.

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It sends events directly from your server to Meta, instead of relying only on the visitor’s browser.

Yes. Meta recommends using both together, with deduplication so events aren’t counted twice.

It helps give Meta more complete data. Results still depend on your offer, audience and creatives, so we don’t promise fixed numbers.

Yes. We choose the right method for your setup, whether that’s a plugin, Tag Manager or custom code.

Ready for more reliable ad data?

Tell us about your site and we’ll recommend the right Conversion API setup.

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