Why Branding Matters More Than a Logo
When most people think of branding, the first thing that comes to mind is the logo—maybe a colorful logo or one that catches everyone’s eyes. While a logo is essential, they are only part of the branding story. In today’s competitive market, branding is much more than a symbol or a tagline. Branding is […]
How to Increase ROAS
Increasing your Return on Ad Spend (ROAS) on Meta in 2026 is less about “hacking” the algorithm and more about feeding it high-quality data and diverse creative. Since the “Andromeda” and “Lattice” updates, Meta’s AI has become the primary driver of targeting, making your creative assets your most important “levers.“ Here are the most effective […]
Meta Ads Andromeda Update
Meta’s latest algorithm change, called the Meta Andromeda update, has significantly changed how Facebook and Instagram ads work for eCommerce brands. If your ad performance has been unpredictable lately, this is why. The update affects ad delivery, targeting, and optimization. Instead of focusing on who your ad is targeting, Meta now focuses on how your creative performs. This means […]